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October 5, 2026
The $11.4 billion case for putting up with the crowds pouring into Austin this fall
Austin’s 30 million annual visitors generate an estimated $11.4 billion in economic impact, support 151,700 jobs and contribute hotel-tax revenue for local arts and historic preservation. The article argues that welcoming visitors and promoting Austin—especially during busy fall events and while the convention center is being rebuilt—helps sustain local businesses and the broader economy.
By Kristin Marcum – CEO, ECPR Texas
Published in Austin Business Journal Online: Oct 5, 2026
Travel & Tourism
Sponsored Content by ECPR Texas
Kristin Marcum is CEO of ECPR Texas, a civic impact communications firm based in Austin since 1995. The firm works with tourism, workforce, health care, education and philanthropic organizations across Texas. ECPR Texas uses this space to tell its clients' stories, not its own
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